The festival takes place in various locations around the town of Kilbeggan. Kilbeggan is situated on the River Brosna, in the south of County Westmeath. It lies south of Lough Ennell, and Castletown Geoghegan, north of the boundary with County Offaly, about 9 kilometres north of Tullamore. Kilbeggan is surrounded by the gently rolling Esker Riada, the linear sand hills that stretch across the Irish midlands, which were left by retreating glaciers at the end of the last ice age. It is famous as the location of the oldest recorded incidence of a tornado in Europe.